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• MGID Signs Content Recommendation Contract with RealClear Media Group

  6 years ago News

  

  MGID, the global pioneer in native advertising, today announced its partnership with RealClear Media Group (RCMG), the trusted, go-to source for news that matters. RCMG will implement MGID’s content recommendation solution across its entire portfolio of properties worldwide to provide its readers with [...]

• Greenpeace Partners With VDX.tv to Help Protect Ocean Wildlife

  6 years ago News

  

  VDX.tv, a global advertising technology company that is transforming the way brands connect with relevant audiences in today’s converging video landscape, today announced it recently teamed up with environmental organisation Greenpeace and Opticomm to make the British public aware of [...]

• Semasio and The Trade Desk Expand Partnership to Let Advertisers Combine Contextual and Audience Targeting

  6 years ago News

  

  Today, Unified Semantic Targeting provider Semasio and leading independent Demand Side Platform (DSP) The Trade Desk™ announce the extension of their partnership, offering The Trade Desk’s clients a greater range of targeting options. Advertisers will now be able to unify [...]

• Impact’s Fiscal Year Q2 2020: New Client Wins, a New Office in Berlin, and C-Suite Appointment

  6 years ago News

  

  Impact, the global leader in partnership automation, recently wrapped the company’s 2nd quarter of fiscal year 2020. This quarter brought a number of successes for the company, including the addition of 196 new customers globally, a new office in Berlin, the release [...]

• MGID Partners with Opera Ads to Expand Reach for Advertisers

  6 years ago News

  

  MGID, the global pioneer in native advertising, yesterday (24th August) announced it has signed a deal with Opera Ads, one of the world’s major browser providers and leader in AI-driven content delivery. Through the deal, MGID will provide advertisers with access to [...]

• Impact Acquires ACTIVATE Influencer Marketing Platform

  6 years ago News

  

  Impact, the global leader in partnership automation, today announced the acquisition of ACTIVATE, a leading brand and SaaS platform in the influencer industry. The acquisition, effective today, includes the industry leading end to end platform for influencer discovery; reporting; and campaign [...]

• Integral Ad Science and Channel Factory Announce Channel Science

  6 years ago News

  

  Integral Ad Science (IAS) has announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, [...]

• RMT and Semasio Introduce Motivation-Based Targets

  6 years ago News

  

  Research Measurement Technologies, Inc. (RMT) specialises in coding ads by their 265 empirically-derived subconscious motivating signals called DriverTagsTM. Its methodology has been repeatedly and publicly validated by objective third parties — Nielsen NC Solutions, 605, and Simmons — in studies [...]

• Microsoft Signs MGID for Native Advertising

  6 years ago News

  

  MGID, the global pioneer in native advertising, today announced it has signed a global deal with Microsoft to provide native advertising across its news properties, including MSN. The agreement signals MGID’s commitment to working with news aggregators that are responsible [...]

• Placements.io Announces that Nextdoor Selected its Services for Revenue Management

  6 years ago News

  

  The neighbourhood hub selects Placements for its flexible next-generation technology. Placements.io, the revenue management system for publishers, today announced that Nextdoor, the neighbourhood hub, had selected the company for its flexible, next-generation approach to revenue management. The hyper-local platform for neighbours [...]

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