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• Lotame Panorama ID Gains Support From Leading Data Partners, Enabling Expanded Data Collection Across the Open Web

  5 years ago News

  

  Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced 10 leading data partners including digitalAudience, DTScout, and ShareThis will support Lotame Panorama ID, the first global, people-based, privacy-compliant [...]

• Popular Turkish Action Game Wolfteam and Anzu Partner to Bring Blended In-Game Ads Into the Gameplay

  5 years ago News

  

  A new partnership between leading gaming company Netmarble EMEA and Anzu.io, the world’s most advanced in-game advertising platform, will bring blended in-game ads into Wolfteam, the massively multiplayer online first-person shooter (MMOFPS) PC game on Jupiter engine that is topping [...]

• Are Brand Partnerships the Answer to an Increasingly "Ad-less" World?

  5 years ago News

  

  In this article written exclusively for ExchangeWire, Lawrence Dodds, Client Director at UM London, discusses why agencies should be embracing strategic brand partnerships to complement media campaigns and ensure consumer attention in an increasingly digitised advertising environment. Digital acceleration has ensured [...]

• Use of First-Party Identifiers Shows Significant Lift in eCPMs According to Findings from Magnite and Adform

  5 years ago News

  

  Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first-party identifiers in privacy-safe ways. With [...]

• Adverty Announces Collaboration with Oracle Moat to Enhance Measurement Across its in-Game Advertising Platform

  5 years ago News

  

  Leading in-game advertising platform, Adverty, today announced a collaboration with Oracle Moat, to provide enhanced measurement and verification for in-game ad traffic and impressions. Oracle Moat’s iconic verification solution will give publishers, agencies and advertisers access to trusted third-party measurement [...]

• HUMAN (Formerly White Ops) Launches The Human Collective to Protect Against Bot Attacks and Fraud Across Advertising Supply Chain

  5 years ago News

  

  Cybersecurity leader HUMAN, best known for collectively protecting enterprises from bot attacks, today announced the formation of The Human Collective, a new program designed to protect the digital advertising ecosystem from the impacts of fraud. The Human Collective brings together [...]

• ID5 and Smart Partner to Ensure Universal ID Capabilities in a Cookie-Less Environment

  5 years ago News

  

  Smart, the independent ad tech platform, today announces their integration with ID5, the leading identity solution for digital advertising. ID5’s Universal ID solution allows publishers and advertisers working with Smart to benefit from improved user recognition and monetisation in their [...]

• Cavai Announces Partnership with Orage Publishing as the Content Provider Seeks to Leverage the Ground-Breaking Conversational Ad Format, Cavai Bubble®

  5 years ago News

  

  Cavai, the leader in conversational advertising cloud technology, today announces a new partnership with leading content provider, Orage Publishing. With more than 100 sites spanning technology, gaming, music, sports, home and lifestyle, Orage reaches more than 10 million unique [...]

• Dennis Publishing and Taboola to Reach a Decade in Partnership with Contract Renewal

  5 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a multi-year renewal of their partnership with Dennis Publishing – the dynamic international media group with over 50 million unique users a [...]

• Pikasso Moves into Programmatic DOOH with Broadsign

  5 years ago News

  

  Pikasso and Broadsign today announced that they’ve teamed to bring Pikasso’s network of premium digital-out-of-home (DOOH) displays to the Broadsign Reach programmatic DOOH supply-side-platform (SSP). With Pikasso’s DOOH inventory on-boarded to Reach, which is integrated with more than 30 omnichannel [...]

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