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• Verve Group Releases Proprietary On-Device Audience Activation Technology

  5 years ago News

  

  Verve Group, a privacy-first omnichannel ad platform, today announced the release of ATOM, an on-device mobile audience activation technology. ATOM (or Anonymized Targeting on Mobile) is a pioneering solution for digital advertising that enables brands to reach the right audiences [...]

• SmartyAds and Xiaomi Collaborate for Richer In-App Advertising Opportunities

  5 years ago News

  

  SmartyAds, the global ad tech solution provider and developer of SmartyAds DSP, has announced a collaboration with leading mobile technology pioneer, Xiaomi. This collaboration makes Xiaomi one of the key direct publishers of SmartyAds and the immense source of high-quality [...]

• Verve Group and GeoEdge Partner to Secure a Clean Advertising Ecosystem

  5 years ago News

  

  Verve Group, a privacy-first omnichannel ad platform, and GeoEdge, a global ad security provider, today announced their partnership to expand ad quality protection and provide publishers with an advanced machine learning solution to combat malicious advertising. The use of digital advertising [...]

• Xandr and HUMAN (Formerly White Ops) Expand Protection Against Sophisticated Bot Attacks and Fraud

  5 years ago News

  

  Xandr, AT&T’s advanced advertising company, and HUMAN, a cybersecurity company best known for collectively protecting enterprises from bot attacks, today announced an expansion to HUMAN’s existing pre-bid bot protection within the Xandr platform. This partnership will provide an additional layer of [...]

• Pladway and Broadsign Agreement: Reach Inventory Now Available on Pladway for Next-Gen Programmatic Out Of Home

  5 years ago News

  

  Pladway, the programmatic advertising platform of Voilàp Holding, today announced a major agreement with Broadsign, the leading international platform for digital out of home (DOOH) solutions with the broadest global coverage available today in 82 countries reaching a total of [...]

• Zeotap and PubMatic Announce Expanded Partnership On Identity

  5 years ago News

  

  Zeotap, the leading Customer Intelligence Platform (CIP), and PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, have today announced an expanded identity partnership. Zeotap’s Universal ID solution, ID+, will now be available in Identity Hub, PubMatic’s Prebid-based [...]

• Look After My Bills Gains 10,000 New Memberships in Just 9 Months with Taboola

  5 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the impressive results of its advertorial content and consumer retargeting campaign with auto-switching service Look After My Bills, which gained [...]

• GumGum Partners with NewsGuard To Stop Advertising Dollars From Funding Misinformation

  5 years ago News

  

  GumGum, a global technology and media company specialising in contextual intelligence, today announced its partnership with NewsGuard, which provides an added layer of protection for brands against advertising on websites that publish misinformation.  As misinformation continues to rise, advertisers are more [...]

• Eyeota and IIluma Technology Partner to deliver Global and Scalable Contextual Audience Expansion in a Post-Cookie Ecosystem

  5 years ago News

  

  Eyeota, the leading data partner to global enterprises, today announced it has partnered with Illuma Technology to bring AI-based contextual audience expansion tools to a post-cookie ecosystem. This partnership will provide an entirely unique way for advertisers to reach their [...]

• Total Media Solutions Choose Pixalate to Enhance Ad Fraud Verification

  5 years ago News

  

  Total Media Solutions, an advertising technology solutions provider that helps publishers manage their revenue and create value-added experiences for users, today announces a business relationship with Pixalate, the global ad fraud intelligence and marketing compliance platform. The collaboration enables Total [...]

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