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OOH Archives - Page 6 of 18 - ExchangeWire.com

OOH

ExchangeWire’s 2023 predictions

December is here, and it’s traditional at this time of year to start looking ahead, thinking about what’s set to…

3 years ago

Talon Announces Rebrand to Reflect its Strategic Repositioning & Global Ambitions as it Enters its 10th Year

Talon, the global independent out-of-home (OOH) media agency, today (November 30th, 2022) unveils a company rebrand as it continues its…

3 years ago

Have we Lost Sight of the Fundamentals of Marketing? Interview with Dom Kozak, JCDecaux

In this exclusive interview with ExchangeWire, Dom Kozak, head of programmatic at JCDecaux, poses the question as to whether the…

3 years ago

Nexon & Hivestack Activate a Cross-Border Programmatic DOOH Campaign from South Korea into Singapore

Hivestack, the world’s leading, independent programmatic digital out-of-home (DOOH) ad tech company today (November 28th, 2022) announced the success of…

3 years ago

Hivestack Partners with China’s Leading Offline Advertising Solution Provider, Focus Media

Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today announced a partnership with Focus…

3 years ago

The Digitisation of OOH: Q&A with Diederick Ubels, CEO, Sage+Archer

While innovation and digital transformation continues to flow within the advertising industry, this has perhaps been most dramatically seen in…

3 years ago

The Media Shop Targets Retail Media Expansion with Broadsign OOH Ad Platform

Broadsign, developer of the leading out-of-home (OOH) advertising platform, and Australian outdoor media company The Media Shop (TMS), today (October…

3 years ago

87% of UK Media Professionals to Retain or Increase Investment in Programmatic DOOH into 2023 – VIOOH

Today (11th October), VIOOH, the leading premium global digital out of (DOOH) home supply-side platform, released its annual programmatic DOOH…

3 years ago

Talon’s DMP – Ada – Reveals Key Audience Shifts Across City Centre Behaviours Pre & Post-Pandemic

Audience behaviour and lifestyle changes over the past couple of years have been unpredictable. As new routines and behaviours have…

3 years ago

“Precise, Powerful & Measurable”: Programmatic DOOH in SEA

As coronavirus restrictions ease across the South-East Asia (SEA) region, Matt Bushby, ANZSEA Managing Director, Hivestack, discusses how programmatic digital…

3 years ago