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OOH Archives - Page 5 of 18 - ExchangeWire.com

OOH

How Can We Measure Success in OOH?

Out of home (OOH) advertising has been uniquely able to evolve alongside advancements in both technology and society. Considered one…

2 years ago

The Great Outdoors: the Global Growth of OOH

In this feature, Hannah Dillon takes a look at the impact of OOH and DOOH technologies across the globe, pinpointing…

2 years ago

The Evolution of OOH

By the start of 2020, the Out of Home (OOH) advertising had experienced growth for 36 consecutive quarters. Despite being…

2 years ago

Better Understand the Impact of Digital Out of Home with New Visit Attribution from Taptap Digital

Taptap Digital, the leading multinational programmatic ad tech company powered by geospatial intelligence, has launched new attribution measurement for DOOH…

2 years ago

Comprende mejor el impacto de la tecnología digital en exteriores con la nueva atribución de visitas de Taptap Digital

Taptap Digital, la multinacional líder en tecnología publicitaria programática impulsada por inteligencia geoespacial, lanza una medición de atribución para campañas…

2 years ago

Grandi Stazioni Retail and Hivestack partner for programmatic DOOH in Italy

Hivestack, the world’s leading, independent, programmatic digital out of home (DOOH) ad tech company today announced a new partnership with…

2 years ago

Grandi Stazioni Retail e Hivestack annunciano la loro partnership nel mercato del programmatic DOOH in Italia

Hivestack, la più grande tech company di Programmatic DOOH al mondo, ha annunciato oggi una nuova collaborazione con Grandi Stazioni,…

2 years ago

<strong>Charting 2023 Ad Trends with Broadsign’s John Dolan</strong>

In association with Broadsign The advertising industry is ramping up for an evolutionary 2023 that is sure to bring many…

2 years ago

What’s in store for OOH in 2023?

Digital out-of-home (DOOH) is back on the rise. Investment in the medium was rising steadily until 2020, when the Covid-19…

2 years ago

Hawk Partners with Hivestack to Expand Programmatic DOOH Offering

Media and insights platform Hawk has announced a strategic international partnership with Hivestack, the world’s leading, independent programmatic digital out-of-home (pDOOH) ad tech…

2 years ago