VIOOH, the leading premium global digital out of (DOOH) home supply-side platform, has released its annual research into the programmatic…
Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform in partnership with Yahoo Advertising has released a whitepaper examining the potential…
Ahead of ATS Singapore, Franck Vidal, director of Southeast Asia sales & partnerships, Vistar Media, discusses programmatic digital out-of-home (pDOOH).…
In today's ExchangeWire news digest: new research indicates global revenue for OOH could exceed USD$40bn (~£31bn) this year; DoubleVerify to…
Merlin Coutinho, head of marketing, Lemma, discusses how brands are tapping into a growing trend of dynamic audience engagement and…
Hivestack, the world’s leading, independent, programmatic DOOH ad tech company today (21st June) announced a new partnership with Clear Channel…
Vistar Media, the world's leading end-to-end programmatic ecosystem for digital out-of-home, is pleased to announce its latest partnership with Adsquare,…
As OOH advertising has shifted towards digitisation in-line with technological advancements, the channel has shown increasing influence over online activity.…
In this article written exclusively for ExchangeWire, Edmund Mullins, director of inventory partnerships, EMEA at StackAdapt outlines the importance of…
Leading out-of-home (OOH) advertising technology developers Vistar Media and Broadsign today (March 21st, 2023) announced a mutual integration to their…