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OOH Archives - Page 2 of 18 - ExchangeWire.com

OOH

How Tech is Turbocharging Transformation in OOH

From marketers giving life to memorable campaigns by harnessing CGI to how AI enhances targeting for outdoor media, we examine…

8 months ago

VIOOH Continues to Innovate for OOH Media Owners with New Audience-Based Visual Planning Enhancements

Today (September 3rd, 2024), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, launched a range of intelligent programmatic…

9 months ago

OOH and Sport: the Perfect Match?

Sporting events, whether local games or global spectacles like the Olympics and World Cup, attract diverse and engaged audiences. Fans…

9 months ago

Cedara Launches Out-of-Home (OOH) Measurement Tool for Industry Emissions Transparency

Cedara, the Carbon Intelligence Platform, today (August 6th, 2024) announces the launch of its groundbreaking out-of-home (OOH) measurement tool, setting…

9 months ago

VIOOH Announces New Board Chair Nick Parker, a Highly Regarded Figure of the OOH Industry

Today (July 9th, 2024), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced that after five years of…

10 months ago

Adsquare Announces Partnership with billups for Privacy-Compliant OOH Planning & Measurement

Adsquare, a leading Location Intelligence Platform, has announced a new partnership with billups, a global out-of-home (OOH) managed services agency…

11 months ago

How Tech Can Redefine the Big Match Experience for Sports Fans

As sport fanbases become more and more global, how can advertising help cater to the hardcore fans across different timezones.…

1 year ago

Broadsign Acquires Netherlands-Based DOOH DSP OutMoove

Broadsign, developer of the leading out-of-home (OOH) advertising platform, today (May 13th, 2024) announced that it has acquired Netherlands-based digital…

1 year ago

PATTISON Modernises its Out-of-Home Technology Stack with Broadsign

Out-of-home (OOH) ad tech leader Broadsign today (April 25th, 2024) announced that PATTISON Outdoor Advertising, a leading Canadian OOH media…

1 year ago

Australian OOH Industry Sees Significant Growth; Apple Loses Bid to Throw Out App Store Fee Lawsuit; OpenAI Updates ChatGPT

On today’s news digest: Australian OOH Industry Sees Significant Growth; Apple Loses Bid to Throw Out App Store Fee Lawsuit;…

1 year ago