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OOH Archives - Page 17 of 18 - ExchangeWire.com

OOH

The Tech Giants Are Coming: How Google Will Work with Out-of-Home

It will have come as little surprise to those in the Out-of-Home (OOH) industry when, last month, it was reported…

7 years ago

The Case for the 20% & Independent Ad Tech in a Consolidated World

Is independent ad tech on the wane? Its most vocal champion, Brian O’Kelley, is now a paid employee of AT&T.…

7 years ago

OpenRTB 3.0 Now Open for Comment; Marketers Value Data Accuracy Most

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: OpenRTB 3.0…

7 years ago

AU Broadcasters Looking to Build Briefing Portal; Alibaba Buys Stake in Digital Marketing Firm

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

Bladerunner or Run of the Mill? The Evolution of Out-of-Home Advertising

At the Cannes Lions festival last week, Clear Channel International brought together experts from across the advertising ecosystem to discuss…

7 years ago

Leveraging Location: How Mobile & Out-of-Home Combine for Context-Based Targeting

The out-of-home (OOH) is in a transformative phase. With the advent of DOOH, gone are the days where it was…

7 years ago

Almost Half of ANZ Marketers See Traditional Paid Ads as Overrated; China to See Biggest Ad Spend Boost from World Cup

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

IAB Lab Publishes Tech Specs; AppLift & Gamewheel Co-operate

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pubvendors.json &…

7 years ago

Cannes Lions Gets to Grips with Digitisation in Major Outdoor Overhaul

There was much to be said for the state of the Cannes Lions annual Festival of Creativity last year. One…

7 years ago

Fyber Partners with Tapjoy & AdColony; Digital’s Share in OOH Rising

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Fyber Partners with…

7 years ago