Prior to their discussion at ATS London 2019, ExchangeWire joins Seun Odeneye, managing director of Cadreon UK, and Sophie Pemberton,…
We are just three weeks away from Europe’s ad tech week. Our ten-year anniversary of ATS London kicks off the…
Broadsign, the leading digital out-of-home (DOOH) marketing platform for media owners and Place Exchange, a true programmatic exchange for out-of-home…
The industry is literally being held together with a thin layer of ad tech adhesive tape, namely the Chrome browser.…
Out of home (OOH) advertising has been around for centuries, however the addition of programmatic technology and sophisticated data management…
In-vehicle advertising is an area which is due to accelerate growth in the DOOH (digital out-of-home) market, with a wide…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and…
The year 2019 is almost upon us. ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year…
The latest ad expenditure report by the Advertising Association and WARC, published on 8 November, shows record investment, with overall…
“Blockchain will change the world”, they say; “it will make all data secure”, they holler; “it will be transparent and…