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OOH Archives - Page 14 of 18 - ExchangeWire.com

OOH

Clear Channel Brings Smart Billboards to Europe; AANA and Ad Standards Merge

In today's ExchangeWire news digest: OOH giant Clear Channel Outdoor announces its bringing its RADAR offering to Europe; Australian industry…

5 years ago

Australian OOH Sees Recovery; US Ad Demand Fuelled by DTCs

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition:…

5 years ago

OOH Sees Recovery in Australia; Programmatic Demand Shifts from Linear to CTV

In today's ExchangeWire news digest: out-of-home advertising begins to recover in Australia; analysts find programmatic buying demand is shifting towards…

5 years ago

Why ‘Business as Usual’ is Not the Answer for OOH

Niklas Bakos (pictured below), CEO of Adverty, writes exclusively for ExchangeWire about how the economic downturn caused by the Coronavirus…

5 years ago

Disney+ Global Subscriptions Balloon to 50 Million; CNN Acquires Canopy

In today's ExchangeWire news digest: global subscriptions to Disney's new streaming service soar to 50 million; news broadcaster CNN acquires…

5 years ago

Google Reverses Cookie Changes; Australian OOH Revenue Down 2.6%

In today's ExchangeWire news digest: Google announces its plans to temporarily suspend and reverse its changes to cookies; Australian OOH…

5 years ago

Blocking Third-Party Cookies Becomes Default on Safari; Roku Caught Up in New Ad Fraud Scandal

In today's ExchangeWire news digest: Safari automatically blocks third-party cookies; Roku is caught up in another ad fraud scandal; and…

5 years ago

Anzu.io Partners With Forensiq; Talon Expands into Europe

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…

5 years ago

Bringing Programmatic to Out-of-Home: Q&A with Oliver Deane, Global

Following the launch of DAX across out-of-home (OOH) and audio, ExchangeWire speaks to Oliver Deane (pictured below), director of commercial…

5 years ago

Why the Future of Marketing is Increasingly OOH

In this exclusive article written for ExchangeWire, Alistair MacCallum (pictured below), CEO of Kinetic UK, discusses the reasons for optimism…

6 years ago