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OOH Archives - ExchangeWire.com

OOH

LoopMe & Reveal Mobile Expand Partnership to Power Global Brand Lift Measurement for the Out-of-Home Industry

LoopMe, the global leader in brand performance, is proud to announce the expansion of its partnership with Reveal Mobile, establishing…

1 week ago

Video Content Enhances Ad Effectiveness in CTV OOH

The use of content-rich video on CTV OOH (connected TV out-of-home) screens across venues deepens viewer engagement and creates a…

3 weeks ago

Digest: Outsmart Calls for Governmental Intervention in OOH; UK to Ease Digital Tax on US Tech Groups?

In today's Digest, we look at Outsmart's plea to the UK Government to intervene in the OOH sector, the UK…

2 months ago

Displayce Unveils New Brand Identity & Reaffirms Global Ambitions

A pioneer in technological solutions for buying advertising space specialised in DOOH, Displayce unveils a new brand identity. With the…

2 months ago

Unlocking the Potential of pDOOH: Why Creative Agencies Need to Step Up

In the first of our series on pDOOH and independent agencies in association with JCDecaux, we met Laura Jordan Bambach…

3 months ago

OOH Revenue Grows 7.7%; Apple and Google Restore TikTok to US App Stores; UK Gov Partners with Anthropic AI

News in brief: OOH Revenue Grows 7.7%; Apple and Google Restore TikTok to US App Stores; UK Gov Partners with…

3 months ago

2025 Predictions: OOH, DOOH, and Beyond

As the advertising landscape continues to evolve, 2025 promises to be a transformative year for out-of-home (OOH), digital out-of-home (DOOH),…

4 months ago

BackLite Media Partners with VIOOH to Bring Programmatic DOOH to the Middle East

BackLite Media, a leading out-of-home (OOH) advertising company in the UAE, is proud to announce an exciting new partnership with…

7 months ago

Industry Review 2025: CTV, Gaming and the Future of Entertainment

ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Today, we’re taking a…

7 months ago

IPA Bellwether Q3 2024: Caution Prevails

The Q3 2024 IPA Bellwether Report reveals that UK companies paused marketing budget increases for the first time in 14…

7 months ago