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OOH Archives - ExchangeWire.com

OOH

LoopMe & Reveal Mobile Expand Partnership to Power Global Brand Lift Measurement for the Out-of-Home Industry

LoopMe, the global leader in brand performance, is proud to announce the expansion of its partnership with Reveal Mobile, establishing…

7 months ago

Video Content Enhances Ad Effectiveness in CTV OOH

The use of content-rich video on CTV OOH (connected TV out-of-home) screens across venues deepens viewer engagement and creates a…

8 months ago

Digest: Outsmart Calls for Governmental Intervention in OOH; UK to Ease Digital Tax on US Tech Groups?

In today's Digest, we look at Outsmart's plea to the UK Government to intervene in the OOH sector, the UK…

9 months ago

Displayce Unveils New Brand Identity & Reaffirms Global Ambitions

A pioneer in technological solutions for buying advertising space specialised in DOOH, Displayce unveils a new brand identity. With the…

9 months ago

Unlocking the Potential of pDOOH: Why Creative Agencies Need to Step Up

In the first of our series on pDOOH and independent agencies in association with JCDecaux, we met Laura Jordan Bambach…

10 months ago

OOH Revenue Grows 7.7%; Apple and Google Restore TikTok to US App Stores; UK Gov Partners with Anthropic AI

News in brief: OOH Revenue Grows 7.7%; Apple and Google Restore TikTok to US App Stores; UK Gov Partners with…

10 months ago

2025 Predictions: OOH, DOOH, and Beyond

As the advertising landscape continues to evolve, 2025 promises to be a transformative year for out-of-home (OOH), digital out-of-home (DOOH),…

11 months ago

BackLite Media Partners with VIOOH to Bring Programmatic DOOH to the Middle East

BackLite Media, a leading out-of-home (OOH) advertising company in the UAE, is proud to announce an exciting new partnership with…

1 year ago

Industry Review 2025: CTV, Gaming and the Future of Entertainment

ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Today, we’re taking a…

1 year ago

IPA Bellwether Q3 2024: Caution Prevails

The Q3 2024 IPA Bellwether Report reveals that UK companies paused marketing budget increases for the first time in 14…

1 year ago