Facebook is building on its momentum in the ad tech space with the announcement of the global launch of its…
Ben Crain, Improve Digital, CSO, says publishers looking to increase their RTB revenues using a First Look media trading model…
Tim Abraham, Adbrain, director, data platforms, discusses the choices facing advertisers when faced with the prospect of choosing which ad…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Facebook's…
US-based Quantcast has announced the acquisition of UK-based retargeting firm Struq for an undisclosed fee, in what is the latest…
Facebook and Google are among the key industry stakeholders to flaunt their wares at arguably advertising's biggest event this this…
Matt Adams. iProspect, chief media officer, offers his opinion on the many advertising pitches he has seen from ad tech…
Serving mobile users with retargeted ads is widely regarded as an impossibility given cookies’ lack of effectiveness on such devices…
Earlier this week AppNexus and Xaxis announced a two-part deal that will see the ad tech firm acquire Open AdStream for…
Millennial Media has agreed to acquire mobile supply-side platform (SSP) Nexage in a deal worth $107.5m, in the latest round…