The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things ad tech, mar tech and programmatic…
The quest for 'actionable data', 'talent', and a 'single customer view' were the top priorities last year among of media…
Asia Pacific (APAC) is widely recognised as the world's fastest-growing advertising market, and ExchangeWire has appointed Eileen Yu as regional…
Last year I wrote a post entitled, "The Things That Should Happen In Ad Tech In 2014... But Probably Won't".…
Next year will be the year of mobile no more as the multiscreen audience prevails; the 'war on data' will become…
Speculation over BT's designs on a mobile unit (be it EE, or O2), has put telephony services firmly in the…
M&A deals in the ad tech sector in 2014 were worth double that of the previous year, according to a…
Rob Norman is the Chief Digital Officer of GroupM Worldwide, and leads a community of over five thousand digital specialists…
'Programmatic' and 'native' have been two of the industry buzz phrases of 2014, in this piece Rob Kramer, OpenX, general…
Despite Deal ID's elevation to buzzword status in recent months, it's pretty clear there is some confusion over what it…