Elizabeth Jackson, HookLogic, CMO and EVP corporate strategy, offers opinions on how attribution modelling can be used to combat some…
ExchangeWire rounds-up some of the biggest stories in the European ad tech scene, and in this week's edition: Asda preps…
As we announced some weeks ago, we are launching our ExchangeWire Research offering this quarter. ExchangeWire Research will provide business-critical…
With the ad tech sector ripe for another round of consolidation in 2015, ExchangeWire assesses how the biggest brand in…
ExchangeWire Research's head of analysis Rebecca Muir draws up a definitive list of which companies will make waves in the…
The rise of adtech has resulted in massive disruption of long-held dynamics within the advertising sector, not least because of…
The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things ad tech, mar tech and programmatic…
China's Alibaba Group is evidently looking to beef up its advertising revenue, which already accounts for the bulk of its…
ExchangeWire is priming itself for a busy 2015, with its ATS event series consisting of six confirmed events taking place…