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Display Archives - Page 8 of 206 - ExchangeWire.com

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Netflix Attracted 9.3 Million New Subscribers in Q1; X Loses Another Major Ad Partner; TikTok Launches Notes Amid Legal Troubles

On today’s news digest: Netflix Attracted 9.3 Million New Subscribers in Q1; X Loses Another Major Ad Partner; TikTok Notes…

1 year ago

Privacy Sandbox and the Countdown to Cookieless

We’re now one quarter in from Google removing tracking cookies from 1% of Chrome browsers, (around 300 million users) having…

1 year ago

How the DMA is Reshaping Ad Tech for Better or Worse

With the aim to curtail the unchecked dominance of big tech firms and foster a more equitable space, the DMA…

1 year ago

Playlists, Podcasts and Programmatic: The Future of Audio Advertising

The world of audio ads is evolving fast, turbo-charged by programmatic tech. We're breaking down the latest trends, the journey…

1 year ago

Making Retail Media at Scale Possible

In association with Kevel In the ever-evolving landscape of retail and ecommerce, one thing is quite clear: to compete with…

1 year ago

Exploring the Booming Landscape of In-Game Advertising

Hypercasual to hardcore, the gaming market is experiencing explosive growth. We take a look at what this means for in-game…

1 year ago

Jerry Daykin on Bridging Brand Integrity and Ad Tech Evolution

The importance of safeguarding brand reputation within the complex web of online advertising has never been more critical. Jerry Daykin,…

1 year ago

Exploring the Programmatic Pulse of MENA

Are we witnessing the golden age of programmatic advertising in MENA? Programmatic’s foray into the Middle East and North Africa…

1 year ago

Vevo Partners With PubMatic to Expand Programmatic Buying Across its Global CTV Network

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (21st February, 2024) announced its…

1 year ago

93% of 18-24 Year Olds Engage with Sport on Socials; X Strikes Deal with WWE; Google Joins Meta’s Efforts to Detect AI Content

On today’s ExchangeWire digest: 93% of 18-24 Year Olds Engage with Sport on Socials; X Strikes Deal with WWE; Google…

1 year ago