Helen Miall, head of marketing EMEA, Turn, questions whether advertisers should be basing their media spend on viewability alone. For…
As marketers seek to prove and communicate return on investment (ROI) to other business stakeholders, it’s critical that the right…
This week's LATAM RoundUp brings an interesting campaign using data for a non-profit organisation, a sector in which optimising budgets…
Ben Dimond, Director of Strategy EMEA at mobile ad platform Opera Mediaworks discusses what the launch of Apple News and…
In this week’s ExchangeWire European Weekly Roundup: marketing technology unicorn, Zeta, receives mega funding round of $125 million; the rebate…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Stephen Taylor, Sojern VP, and managing director, international, asks how adtech can be employed further up the classical marketing funnel.…
This week, the LATAM Roundup brings two news pieces about commerce: Optimise’s goals to grow in the region, especially in…
In this week's ExchangeWire European Weekly Roundup: AOL reportedly in $300m swoop for Millennial Media; Google's programmatic brand spend nears…