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Display Archives - Page 78 of 206 - ExchangeWire.com

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How UK Publishers Are Surviving The Shift To Programmatic

The Road to ATS London is a series of specialist posts on technology, data and the business models emerging in…

10 years ago

Google Gets Publishers to Obtain EU Visitors’ Consent; InMobi Partners Samsung For Display

In this week’s ExchangeWire European Weekly Roundup: Google reacts to EU cookie ruling; InMobi partners with Samsung; According to the…

10 years ago

Facebook Delivers Solid Quarter; 76% of Ad Revenue ($2.9 Billion) Comes From Mobile

Despite beating analyst forecasts of $4.04 billion vs $3.99 billion (a 39% y-o-y increase), Facebook's stock was down in after-hour…

10 years ago

Why the ‘Internet of Things’ Shouldn’t Worry Marketers

The 'Internet of Things' (IoT) is upon us, but as consumer uptake of the latest enabled gadgets surges, many marketers are…

10 years ago

Lack of User Growth Sends Twitter Stock Down 11% Whilst Rubicon Stock Soars with Strong Revenue Growth

Twitter stock fell by 11% yesterday following disappointing Q2 2015 earnings. Although revenue was up, the lack of user growth…

10 years ago

ATS London, Europe’s Mega Ad Tech Week & The ‘Ad Tech Legend’ of the Year

Europe's mega ad tech/digital advertising/digital media week is nearly upon us – when senior level agency, marketer and tech execs descend…

10 years ago

Melt DSP Announces Another Partnership; Programmatic Represents Half of Display Market

This week's Roundup brings news about another partnership that Melt DSP announced in Brazil; a debate about the legal perspective…

10 years ago

Ad Tech Companies Pushing EU to Investigate Google Dominance; Nikkei Buys FT for $1.3bn

In this week’s ExchangeWire European Weekly Roundup: ad tech companies push EU to investigate Google dominance; Nikkei buys FT for…

10 years ago

UK Ad Viewability Falls Below 50%; US Programmatic Spend Reaches Record $10.1bn

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

Next Generation Programmatic: Engage, Don’t Enrage

Programmatic display ad spend (desktop and mobile) is a $9 billion market that is expanding at almost 30% a year.…

10 years ago