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Display Archives - Page 76 of 206 - ExchangeWire.com

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The Road to ATS London: How to Build Your Own Programmatic BuzzFeed or Vice

The Road to ATS London is a series of specialist posts on technology, data, and the business models emerging in…

10 years ago

How Time Inc. UK Has Made the Most of Ad Tech

In today's guest post, Time Inc. UK's Dom Perkins, digital commercial development director, speaks exclusively to ExchangeWire about how the…

10 years ago

UK Publishers Remain Optimistic Following Positive Growth in 2015; Video Ad Popularity Throughout the Day by Device

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

The Impending Commoditisation of Marketing Technologies

In this post, Wayne Blodwell, head of programmatic at iProspect shares his views exclusively with ExchangeWire about how the marketing…

10 years ago

Biggest Media Company in Brazil Starts Programmatic Trading; Publicis Group Gets Another Contract For the Digital Branch

In this week’s LATAM RoundUp we cover the launch of ProG, Globo.com’s private marketplace; AG2 Nurun, digital native agency, Publicis…

10 years ago

Now & Next: The Science Behind The Ad

Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide…

10 years ago

Data Driven Creative – the Killer Combination for Video Ads

Video advertising offers the perfect platform for a marriage of data and creativity, but many advertisers are unaware of the…

10 years ago

Integral Ad Science Says Fraudulent Ads Cost UK Advertisers £277m; TubeMogul Delivers Strong Revenue Results for Q2

In this week's ExchangeWire European Weekly Roundup: Integral Ad Science says fraudulent ads cost UK advertisers £277m; TubeMogul delivers strong…

10 years ago

The Road To ATS London… Unleashing the Economic Power of First-Party Data

The Road to ATS London is a series of specialist posts on technology, data, and the business models emerging in…

10 years ago

73% Drop in Illegal Site Advertising; The Cost of Ad Blockers to Reach $22bn

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago