In this guest piece for ExchangeWire from Richard Robinson, MD EMEA at Turn, Robinson argues that programmatic advertising is more than just…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adform launches…
Many of the UK’s leading retailers are knowingly cannibalising their revenue potential because they are addicted to the ‘safe’ revenue…
With the rise in popularity of header bidding as a mechanism for publishers looking to increase yield, AppNexus' SVP of publisher strategy,…
In our latest column from the IAB's Display Trading Council, Paul Gubbins, head of programmatic, EMEA at Millennial Media explains…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus and…
ExchangeWire Research has partnered with Equinix to investigate marketers’ and publishers' perceptions of ad fraud in different markets. The research…
Earlier this week, at ATS London, AppNexus created a stir within the digital advertising industry when Catherine Williams, chief data…
This week’s RoundUp brings the following stories: Brazilian DMP Navegg starts European operations in Portugal, Spain, and Italy; Instagram finishes…
In today's guest piece, Ken Parnham, general manager Europe for location intelligence platform Near, discusses how marketers are now able to identify…