In this piece, David Diaz, vice president of developer relations at Fyber discusses what app publishers look for in an ad…
Programmatic TV promises the automation of TV ad buying and a data-driven approach to TV campaign planning. The latter will…
In this week’s LATAM RoundUp brings a strong statement by Sandro Alex, congressman in Brazil, who claims that programmatic media…
In this piece, Caroline Ingman, brand manager, EU, Specific Media (pictured) discusses how marketers are faced with more and more…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google speeds…
This week’s LATAM RoundUp brings MediaMath’s announcement about Globo.com’s private marketplace; a new partnership between Nielsen and Integral Ad Science…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblocker court-ruling…
With its acquisition of Millennial Media, AOL is positioning itself for further penetration of the programmatic space. Sizmek's VP Product…
Even during times of austerity, when consumers are more likely to make purchase decisions based on price, mainstream advertisers still…
This week, we bring the following LATAM Roundup stories: numbers of the display inventory in Brazil compiled by Publya; CENP,…