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Display Archives - Page 70 of 206 - ExchangeWire.com

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Digital Marketing Not Taken Seriously Enough by UK Businesses

Earlier this month (4 November ), Marin Software released findings1 that revealed a significant digital spending gap among UK businesses.…

10 years ago

From Paper & Paste to Data & Digital

Even offline, ad tech is leaving its mark. Shaun Gregory, chief executive officer, Exterion Media, (pictured below) gives insight into…

10 years ago

Data Unleashes Value in Programmatic Video

Video advertising is somewhat a problem child in today’s programmatic world. Agencies struggle to place programmatic video buying in either…

10 years ago

How Programmatic Has Changed Media Planning & Buying

Simon Harris (pictured below) is a programmatic director at iProspect; here, he writes exclusively for ExchangeWire about the ways in…

10 years ago

Latin America Leads Mobile Ad Growth; VOD Surpasses TV in Brazil

In this week’s LATAM Roundup: Brazil, Mexico, and Argentina are in the global list of highest mobile traffic; survey shows…

10 years ago

One Billion Logins in a Single Day for Facebook & Criteo Exceeds €1bn for the First Time

Yesterday (4 November) performance marketing technology company Criteo reported record results for the third quarter, ended 30 September, 2015. Benoit Fouilland,…

10 years ago

Industry Overview From ATS New York

Yesterday, (November, 3, 2015) the last ATS event of 2015 took place in New York City. The day started with…

10 years ago

FTPI Digital Buys Boo-box; Brazilian Audience Want to Choose How Their Data is Used

This week’s roundup brings the local acquisition of ad network boo-box by FTPI digital, which trades viral and blogs in…

10 years ago

Adrian Maguire, Head of Digital Analytics at TUI, Discusses Data & Tech Strategy

Adrian Maguire (pictured below), head of digital analytics at TUI has worked for the travel company for over 10 years,…

10 years ago

Record 22% Revenue Growth for Apple, 80% Growth for Rubicon Project & Mobile now Driving 86% of Twitter’s Ad Business

Yesterday, October 27, 2015, Apple, Twitter and Rubicon Project announced quarterly financial results. All three Companies reported growth, however, Twitter…

10 years ago