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The Big Divide: Why Venture Capitalists Are Failing UK Ad Tech Businesses

The UK ad tech industry is a hot bed of innovative talent. So why is homegrown funding so hard to…

10 years ago

Apple Sets New Revenue Records, Will 2016 Be the Year of Apple TV?

Apple yesterday (26 January) announced financial results for its fiscal 2016 first quarter ended 26 December, 2015. iPhone sales fell…

10 years ago

Interoperability: Why It Must Become the New Industry Standard

Interoperability will become the buzzword for 2016, so why is it essential for the future of ad tech? Ben Walmsley…

10 years ago

Oriel Launch Content Protection Solution To Help Publishers With Ad Blocking Threat

Today, (26 January) Oriel Ventures announces the public launch of its content protection technology that renders desktop, mobile, and even ISP…

10 years ago

It’s Not ‘If’ You Should Adopt Programmatic, But ‘How’: Q&A With Tom O’Donnell, Gumtree

With minimal barriers to entry, publishers and buyers alike can realise revenue benefits through programmatic advertising; but only with a…

10 years ago

Millennials’ Viewing Habits Drive Transformation in the Broadcast Industry

The broadcast industry is transforming, with cross-platform automation and tech advances driving platform convergence and data-driven innovation. At the same…

10 years ago

Programmatic TV: Uplifting the Upfronts

TV consumption trends are experiencing a dramatic shift and the TV industry is having to evolve to continue to deliver…

10 years ago

Netflix Beats Analyst Predictions & Stock Price Soars

Yesterday, (19 January) video streaming company Netflix reported Q4 2015 earnings that exceeded analysts' expectations. In the first of our 2016…

10 years ago

Second-Party Data: Not Second Rate

Over the last year, first-party data has often taken centre stage in marketing strategy meetings. Second-party data has been somewhat…

10 years ago

Internet Marketing Remains a Safe Bet During Economic Uncertainty

Released yesterday (14, January), the Q4 2015 IPA Bellwether Report showed that UK marketing budgets went up marginally in Q4 2015. Despite this marginal increase, growth…

10 years ago