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Display Archives - Page 65 of 206 - ExchangeWire.com

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Failure to Act Against Ad Fraud is Equal to Supporting Cybercrime

With malvertising reportedly rising over 300% in the last year – and with ad fraud widely reported to be at least a…

10 years ago

Yahoo Cuts 15% of Staff in Anaemic Fourth Quarter

Yahoo's big news to Wall Street, in its Q4 earnings, was the announcement that it is cutting 15% of its…

10 years ago

Making Space for Digital in the Out-of-Home Industry

How can the out-of-home industry, with its roots planted firmly in the physical world, continue to exist and evolve in…

10 years ago

Google Report 17% Increase in Ad Revenue, But Fail to Break Out Programmatic

Alphabet, yesterday (1 February), announced financial results for the quarter and fiscal year ended 31 December, 2015. The company reported…

10 years ago

What Does the Rise of the Visual Web Mean for Traditional Ad Formats?

The internet is now visual. Two billion images are being shared on social media every day. How is this affecting…

10 years ago

Brazilians Adoption of AdBlockers; GDB to Expand to Latin America

This week’s LATAM RoundUp brings the news that 64% of internet users in Brazil have adopted ad blockers; Global Data…

10 years ago

Telenor Acquires Tapad For USD$360M As Telco Ad Tech Stack Race Continues

Telenor, a leading telco in APAC and Europe, has acquired Tapad for USD$360m (£252m). Tapad is a leading device graph company.…

10 years ago

Exposure Time: A New Standard for Measuring Digital Effectiveness?

Arguments abound about the best way to measure digital campaign effectiveness; but no industry standard exists. ExchangeWire talked to Tim…

10 years ago

80% Of Facebook’s USD$5bn Quarterly Ad Revenue Comes From Mobile

Facebook strengthened its position as the leader in mobile display after delivering a strong Q4. The company announced in earnings…

10 years ago

5 Reasons the Digital Advertising Industry Should Worry About Safe Harbour

In October 2015, the European Court of Justice ruled that 2000’s data protection agreement 'Safe Harbour' with the US was…

10 years ago