Following OpenX’s successful launch of its School of Programmatic initiative last month (a series of workshops designed to fill the…
With MWC just around the corner, Tuesday [16 February] saw a fantastic turnout from the media and marketing world for…
We are well past the tipping point of traffic from mobile devices overtaking that of desktop. But are brands embracing this…
On Friday (12 February), it was announced that The Independent and The Independent on Sunday would be ceasing print production…
Last month, Gartner released the second Magic Quadrant for Digital Marketing Hubs and named Oracle, Adobe, Marketo and Salesforce as 'Leaders' in the…
Every day, a staggering 5.5 million new ‘things’ are connected to the internet – each adding to the ever-expanding sea…
Data privacy is a consistently hot topic and the flames are fanned with questions around what constitutes personal data and…
Marketing technology remains the hot area for digital marketing right now - with increased M&A and investment in the space.…
In our latest piece from the IAB’s Display Trading Council, Lewis Sherlock (pictured below), head of enterprise strategy, AOL International,…
A recent IAB survey of marketers in the UK revealed that 50% use programmatic for buying mobile inventory. However, programmatic…