ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Following the recent JICWEBS town hall event, which focused on the core issues of ad fraud, brand safety and viewability,…
It seems that everybody is weighing in on the issue of ad blocking and the impact it's having on the…
Women make it in technology. It happens every day. Deservedly so, the spotlight has historically focussed on high-profile women, such…
In the UK, SMBs make up 99.3% of all business, yet account for only 18% of total marketing spend. One…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: London-based Glow…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Viewability is on a long journey and along the way it has been properly defined, received basic standards and become…
Yesterday (1 March), the IAB UK released the latest ad blocking report, conducted online by YouGov, which revealed that 22%…
Now & Next is a feature written by the ExchangeWire Research team. Every three weeks, we review the latest research,…