The day of ATS Paris has finally arrived and ahead of his participation in the panel discussion on the monetisation…
Ahead of his participation in a panel discussion on making data the key to programmatic success at ATS Paris tomorrow,…
With ATS Paris just one day away, ExchangeWire speaks with Dave Hendricks (pictured below), managing director UK, LiveIntent, who will…
Growth in video advertising is gaining momentum, but one of the barriers has always been the lack of integration between…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
While the majority of both publishers and advertisers are aware of the concept of outstream video, many remain unaware of…
Mobile fraud is ubiquitous, but every player in the digital advertising ecosystem could be doing more to combat it. Although…
Winning the English Premier League isn’t solely dependent on the last goal of the season. This is a given for…
Attribution modelling is a powerful tool for measuring marketing channel effectiveness and ensuring channels further up the purchase funnel are…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers lose…