ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Native is often touted as the solution to combatting ad blocking, particularly in the mobile space; but does it really…
Yesterday (19 April) Yahoo! Inc. (NASDAQ: YHOO) announced earnings and revenue just above analyst estimates. Yahoo's struggle continues; there are concerns…
Advertising to children is a huge and controversial business. Turn on the TV at a certain time of day and…
The latest IAB UK digital ad spend report found that a record £8.61bn was spent on UK digital advertising in…
In our latest piece from the IAB's Display Trading Council, council members provide their views on programmatic as a dominant trading…
In efforts to significantly expand their footprint and offer a strong competitive alternative in the market, Sizmek have launched MDX-NXT.…
Wednesday 13 April saw the sixth annual ATS Paris event take place, proving yet again that French ad tech truly…
Following the fascinating keynote speech on the topic of publisher holistic yield management at the recent ATS Paris event, delivered…
In-app advertising is big business and is expected to reach over USD$29bn (£20.3bn) in ad spend in 2016. App install ads…