After several years of ongoing negotiations, the EU Commission, the EU Parliament, and the EU Council reached a compromise on…
The ability to have a holistic view of the mobile marketplace offers up countless opportunities and challenges. ExchangeWire speak with…
The squeezed middle: mid-sized agencies looking to retain a position of strength in a challenging environment. How are they standing…
The cookie may not be dead, but with smartphone consumption continually growing, mobile device IDs could reign supreme as the…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook Audience…
ExchangeWire invite Dr Augustine Fou (pictured below), a cybersecurity and ad fraud researcher, who advises advertisers, publishers, and agencies on the…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
In February, Three announced an ad-blocking deal with Shine Technologies in the UK and Italy to "tackle excessive and irrelevant mobile ads".…
Campaign measurement using time-based metrics is becoming increasingly popular; but is it still largely misunderstood? ExchangeWire speak with Perry Papadopoulos (pictured…
App streaming versus HTML5. What’s the difference when it comes to effective mobile advertising? Well, the differences are plenty but…