Yesterday (2 August), Rocket Fuel (the ad network desperately trying to transform itself into a software company) reported a loss of USD$16.7m…
This week in the Latin American Roundup: Tail Target announces its new brand and expands services to other three countries…
The Yahoo saga is finally over. After the most protracted sales process of recent times, Verizon acquired Yahoo's core assets…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: More ad…
Yesterday (27 July) Alphabet Inc. (NASDAQ: GOOG, GOOGL) announced financial results for the quarter ended 30 June, 2016. The internet giant…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Facebook's average revenue per user is now USD$3.82 (£2.90); with 1.71bn monthly users, the social giant nets a cool USD$6.44bn…
Pokémon Go has swept the world into a frenzy and has really provided a vision of what the future, steeped…
One day after announcing plans to acquire Yahoo Inc., Verizon Communications Inc. (NYSE: VZ) reported its first decline in quarterly…
High-impact advertising has significant creative potential. However, the lack of differentiation between high-impact and standard digital advertising means that it…