2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but…
Cross-device tracking and attribution has been a problem for marketers ever since smartphone and tablet use became mainstream. The conundrum…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but…
In this week’s Roundup: The National Newspapers Association in Brazil reaches out to Predicta to build a marketplace in order…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Placebo ad testing is often a fundamental, yet staid, element of any campaign optimisation strategy. It's a tried and tested…
In this week’s LATAM Roundup: Black Friday is growing to be the most important date for e-commerce in Brazil, expected to reach…
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Deutscher Programmatic Code…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook shutters…