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Display Archives - Page 42 of 206 - ExchangeWire.com

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A New Currency for Measuring Ad Quality: Viewability

Wherever you sit in the digital advertising ecosystem, viewability matters. For brands, it’s a marker of high quality ads; for…

9 years ago

Experts Predict How the Industry Challenges of 2016 Will Evolve in 2017

2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but…

9 years ago

RPA Takes Publishers Co-Op to Uruguay; Zoomin.TV & Rubicon Announce Integration

LATAM's Roundup this week brings the following stories: RPA closes a deal with Uruguayan media companies, bringing the publisher co-op…

9 years ago

Data, Measurement & Technology in 2017: Experts Predict

2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but…

9 years ago

Ad Fraud on Uncertified Apps; Over-Hyped Christmas Ads

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

Industry Predicts the Future of Brand, Vendor, & Agency Relationships

2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but…

9 years ago

Industry Predicts the 2017 Outlook for Programmatic & Creative

2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but…

9 years ago

The Real Future of Video Lies in Interoperability & an Open Marketplace: Q&A with James Brown, Rubicon Project

In August 2016, ExchangeWire Research produced a report, in association with Rubicon Project, analysing the truths of UK mobile and…

9 years ago

S4M Closes Offices in Brazil; Mobile Reaches 13% of Digital Travel Sales

In this week's LATAM RoundUp: French S4M steps back of Brazil, transferring their local operations to Miami and dismissing the…

9 years ago

Now & Next: Content Sharing Platforms

Instagrammers are posting over 80 million pieces of content every day, with the platform boasting 300 million daily active users…

9 years ago