2016 saw some powerful new trends begin to emerge for programmatic marketers, presenting both new opportunities and obstacles. While data…
In this week's Latin American RoundUp: the year starts with acquisitions in the market. WPP's Wunderman announced the purchase of Brazilian…
Global programmatic ad spend is predicted to reach USD$37bn (£30bn) by 2019, up from USD$14.2bn (£11.5bn) in 2015. However, as…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
In the first LATAM RoundUp in 2017, some of the leaders of ad tech in the region talk about the…
The last LATAM RoundUp of the year brings the following news: LATAM ad market is expected to reach £34.24bn in…
There was a lot of M&A this year in advertising technology. According to Eric Franchi's ad tech M&A tracker, there…
Instagram is one of the fastest growing social media platforms, with more than 500 million active users. And, according to…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but…