ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
How much weight should be placed on context in a marketing strategy and is it largely neglected when it comes…
This week’s Latin American RoundUp brings the following stories: latest IAB Brazil report shows that the Digital Ad Market surpassed…
The growing trend of muted mobile video consumption means advertisers need to rethink how to engage with their consumers silently.…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
In this week's LATAM Roundup: Brazilian agencies are asking for more transparency from the digital industry, especially Havas' decision not to…
We see reports about the challenges the high street is facing daily. Most recently, the BRC’s post-Christmas sales showed the…
What was the first social network you fired up this morning? Whether it was Instagram, Twitter, or Facebook – chances…
From transparency, to customer data, to campaign optimisation – what questions should you be asking to get the most out…
Did you build the house you live in with your own hands, or did you buy or rent it from…