Data is used in every aspect of advertising today. So, bringing technology in-house to utilise data for driving creative development…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
The Q1 2017 Bellwether Report, released by the IPA last week (19 April, 2017), highlights improved financial prospects and an…
In this weeks’ LATAM Roundup: Alejandro Alvarez, CEO, RPA Media Place, talks publicly about Nestlé's decision to ban YouTube ads in…
Much conversation over recent months has centred around brand safety, or lack thereof. How does the industry tackle brand safety…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
This week's LATAM Roundup brings the following stories: IAB Brazil's manifesto about brand safety asks the industry to talk more…
The IAB UK and PwC released the 2016 UK Digital Ad Spend Report last week, with the news that the…
Mobile video is booming, but with so many formats and creative specifications, how is video differentiated from traditional mobile formats…
This week’s LATAM Roundup brings the announcement of the publisher alliance Digital Premium, which puts together the digital inventories of 12…