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Display Archives - Page 35 of 206 - ExchangeWire.com

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Brazilian Video Ads Get Regulation Fee; 10% of WhatsApp Users Are in Brazil

In this week's LATAM Roundup, the following stories: a new regulation published in Brazil established that video advertising campaigns should…

8 years ago

Positivo Builds Native Ads in Smartphones; Brazilian Prime Time for Digital Ads

In this week’s Latam RoundUp: Positivo Technologies signed a deal with Hands and will include their own native ad platform…

8 years ago

Robots Will Run Our Lives; Millennials Changing Video Viewing Habits

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

8 years ago

Introducing IAB Argentina’s New President; DynAdmic & Navegg Announce Deal in Brazil

This week's LATAM Roundup introduces Gervasio Marques Peña, IAB Argentina's new president, who aims to consolidate the internet as a mass…

8 years ago

ABC Group & DDB Bring Track Agency to Brazil; MediaMath Close Deal with Global Data Bank

In this week's LATAM Roundup, we have the following stories: ABC Group and DDB Latina announce the start of Track…

8 years ago

Analysis: Snap Posts Losses in First Earnings Report Since IPO

Following Snap Inc's (NYSE:SNAP) successful IPO in March, the first earnings call announced today (10 May) leaves a little to…

8 years ago

Location Drives Marketers’ Shift from Demographic to Contextual Insights

A recent report by ExchangeWire, in association with xAd, reveals that media planners are relying less on demographic data and…

8 years ago

Publishers Need to Fight Fake News with an Arsenal of Diverse Revenue Streams

There is a fundamental conflict between what drives publisher revenue and what represents responsible journalism. Writing exclusively for ExchangeWire, Alicia…

8 years ago

Third of Digital Media Investments Goes to Mobile in LATAM; Criteo Launch Sponsored Products in Brazil

In this week's roundup: Logan's latest report shows that 32% of digital investments in Latin America are directed to mobile,…

8 years ago

Teads Closes inRead Deal with Estado; Pragma Resells Hathway Solutions in LATAM

In this week's LATAM Roundup: Teads closes deal for inRead video ads with Brazilian publisher Grupo Estado, and claims an…

8 years ago