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Display Archives - Page 33 of 206 - ExchangeWire.com

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22% of AU Digital Ads Don’t Deliver Uplift; SEA Brands Must Prep for Amazon

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

Natura Grows Online Sales by 150% with Programmatic; Havas Mexico Presents OOH Solution

This week’s Latin American Roundup brings the following stories: the Brazilian cosmetics brand Natura has increased their online sales by…

8 years ago

Facebook Made More Profit Than Google

Yesterday, 26 July, Facebook, Inc. (NASDAQ: FB) reported second quarter 2017 results for the quarter ended June 30, 2017. It beat…

8 years ago

AU Sees Drop in Invalid Traffic; IAB SG Offers Measurement Guidelines

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

Adoption Vs Execution: How Media Agencies Are Making the Most of DMPs

Earlier this year, ExchangeWire conducted research, in association with Lotame, looking at the global adoption and use of DMPs within…

8 years ago

Google’s Ad Revenue Reaches USD$23bn

Yesterday (24 July), Alphabet (NASDAQ: GOOG, GOOGL) announced financial results for the quarter ended June 30, 2017. Alphabet reported a 21% leap…

8 years ago

Hands Debuts in Latam & Europe; Brazilian Internet Users Prefer Photo Ads

In this week's LATAM Roundup: Brazilian ad tech Hands debuts in other Latin American countries and Europe, led by their…

8 years ago

IPA Bellwether Report Q2 2017

Marketing budgets are being sustained at a robust rate, but Brexit, political uncertainty, and rising inflation are impacting financial prospects,…

8 years ago

Why Digital Advertisers Need a Premium Marketplace

There’s one definitive way to address the issues surrounding brand safety and transparency, but the industry’s not set up to…

8 years ago

ROIx Expects to Grow by 20% Expanding in Brazil; IAB Brazil Launches Guide Against Fraud

This week's LATAM Roundup brings the following stories: the Brazilian video ad tech ROIx expands their commercial team to different regions in…

8 years ago