Today's digest looks at TikTok and Reddit coming under the scrutiny of the UK's Information Commissioner's Office, trouble in the…
Hearst UK has announced a strategic partnership with Brand Metrics, a global leader in brand lift measurement technology. The partnership…
Taboola, a global leader in delivering performance at scale for advertisers, today (February 26th, 2025) announced a new focus beyond…
Chris Andrews, head of advertising technology at Wake the Bear, looks at the framing of measurement and effectiveness and how…
Bedrock Platform is excited to announce its integration with Lumen, enabling advertisers to seamlessly incorporate pre-bid targeting into their curated…
News in brief: Sustainability 'Critical' to 74% of Ad Businesses; Reddit Readying Paywalls; Advertising Association Appoints Andria Vidler as President …
Adnuntius, a next-generation advertising and marketing platform connecting publishers and media buyers, has partnered with Cedara, the Carbon Intelligence Platform,…
Today (13th February, 2025), Zefr announced the expansion of its pre-impression content avoidance controls on Meta, which allows advertisers to…
Chris Keenan, managing partner, global solution design & development at GroupM, looks at the importance of micro-moments, and how they…
Verve, in its pursuit of its next phase of accelerated growth, is enhancing its team with a prominent name in…