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Display Archives - Page 29 of 206 - ExchangeWire.com

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The Blockchain Utopia Ad Tech Has Waited For

Blockchain: Buzzword? Game changer? Try 'utopia'. After reviewing a white paper on XCHNG, Maor Sadra (pictured below), managing director and CRO, AppLift, believes…

8 years ago

Omnicom Launches Adylic Unit in Latam; Seedtag Debuts in Brazil

In this week’s LATAM Roundup: Omnicom Media Group launches Adylic in Brazil, after two years of operations in London, to…

8 years ago

Fraud Threatens the Credibility of Digital Advertising; Black Friday Not Just Online Phenomenon

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams,…

8 years ago

LATAM Leads Digital Ad Revenues; Teads Grows Brazilian Reach to 1.2bn People/Month

In this week’s LATAM Roundup: Latin America leads digital advertising revenue growth, according to the latest Magna Report, even though…

8 years ago

Some Millennials Would Prefer Robot Politicians; Reader/Publisher Relationship Influences Ad Effectiveness

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams,…

8 years ago

Brazilian Black Friday Below Expectations; In Loco Launches Programmatic Platform for OOH Media

This week’s LATAM Roundup brings the disappointing numbers of the Brazilian Black Friday, which even though had an increase on…

8 years ago

Audio.ad Introduces DSP; LATAM Advertisers Willing to Pay More for Brand Safety

In this week's LATAM Roundup: Audio.ad launches its DSP in Latin America and in the hispanic market in the United States,…

8 years ago

Agencies Have Struggled to Adapt to Programmatic; Programmatic Rules Digital Display

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams,…

8 years ago

The Collision of Technology & Creativity

Today, content marketing is a £5bn industry, in the UK alone. The discipline has become increasingly popular over the last…

8 years ago

High Expectations for E-commerce During Black Friday in Brazil; Tassinari Leaves Criteo & Joins Taboola

This week’s LATAM roundup: Brazilian e-commerce expects growth during this year’s Black Friday; Walter Longo leaves Grupo Abril, Tassinari leaves Criteo to…

8 years ago