Addressability has continued to be front-and-centre for any marketer's strategy, but they are still facing challenges across the industry. Writing…
Given the frequency of panel discussions and industry articles on the topic, you could be forgiven for thinking header bidding…
Tiffany Morris (pictured below) is general counsel and vice president of global privacy at DMP Lotame. In this Q&A with…
With DSPs increasingly making ads.txt mandatory for their publishers, the pressure is on publishers to adopt the IAB project in order to…
Brand safety has been the hottest topic in the world of digital advertising for the best part of 2017, since…
By 2020, Yahoo UK and Enders Analysis predict that cross-device strategies will make up 58% of total UK online spend.…
As an industry, we have been highly focused on applying a scientific approach to relationship marketing; but it is important…
Even though programmatic advertising is primarily about the tech behind the ads, rather than the shape and form of the…
Over 50% of businesses currently use one, but one-in-five are questioning that decision, according to Gartner. This year’s Forrester’s DMP Wave Report also raised some…
Viewability remains a hot topic in the ad tech community. With ad fraud continuing to loom over digital advertising, new…