What Cambridge Analytica did was wrong, but the firm’s behaviour wasn’t an abuse of Facebook’s platform. It was the logical…
The culminate effect of digital video is creating a multiplier effect, which ticks all the boxes for marketers, says Kai…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Advertising Association…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB Releases GDPR…
For traditional television broadcasters, revenue opportunities are shrinking. Earlier in 2017, subscriber growth fell dramatically. The industry lost a record…
RhythmOne has reached the final stages of their acquisition of YuMe. In this Q&A, ExchangeWire speaks with Dan Slivjanovski, chief…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Mobile Drives…
UK advertising spend in Q3 2017 rose 3.5% year-on-year to reach £5.4bn – the 17th consecutive quarter of market growth,…
In linear TV, inertia can no longer be the status quo. The industry is being forced to change and evolve.…