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Display Archives - Page 25 of 206 - ExchangeWire.com

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S4 Capital plc Appoints Michel de Rijk as CEO APAC; Zenith’s Programmatic Marketing Forecasts

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and…

7 years ago

The Common Pitfalls of Entering the U.S. Market

For most ad tech, martech, and commerce companies, with global growth aspirations, the topic of entering the U.S. market will…

7 years ago

IPA Bellwether Report Shows Weakest Growth in 3 Years

Total marketing budgets were revised higher during the third quarter of 2018, extending the current period of growth to six…

7 years ago

How the Ad Ecosystem Is Morphing to Address Ad Fraud

The simple relationship between publishers and advertisers has become increasingly complex, with the introduction of sophisticated digital ad buying. The…

7 years ago

Why Hispanics Matter: The Challenges of Targeting to U.S. Hispanics

Each year, Americans observe National Hispanic Heritage Month from September 15 to October 15, this is a time to recognise…

7 years ago

Shortlists Revealed: Ad Tech Personality of the Year & Rising Star

ExchangeWire is delighted to announce who is in the running to be awarded the prestigious titles of 'Ad Tech Personality…

7 years ago

European Commission Writes ‘Code of Practice’ to Combat Fake News; AT&T Launches New Advertising Company Xandr

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the EMEA region – and…

7 years ago

What to Expect at DMEXCO 2018

It's the biggest week of the year for European ad tech and, after a very successful ATS London yesterday (10…

7 years ago

New Acceptable Ads Criteria; Protected Media Launches Pre-Bid Solution

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Ad…

7 years ago

The Battle for the Service Layer & the Key Contenders

The service layer is arguably the most competitive segment of digital marketing right now. A bunch of macro and micro…

7 years ago