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Digest: X to Drop Twitch from Ad Spend Lawsuit; EU Looks to Ease AI Compliance for Startups

Today’s digest looks at X’s agreement to drop Twitch from its lawsuit targeting advertisers over pulling their ad spend from…

1 month ago

Digest: Court Rejects UK Gov’s Request for Secret Hearing in Apple Data Case; Spotify Unveils New Ad Tools

Today’s digest looks at a court rejection of the UK Government’s petition to keep its Apple backdoor data demand secret,…

1 month ago

Nexxen’s Evelina Bucelyte on CTV Challenges, Context and Campaign Optimisation

In this Q&A, we’re joined by Evelina Bucelyte, Account Director at Nexxen, to discuss the challenges encountered by advertisers as…

1 month ago

Fingerprinting and Beyond: The Future of Alternative IDs in Ad Tech

With fingerprinting making the headlines, what are the genuine alternatives to the cookie that the ad industry should consider? Mark…

2 months ago

MarkApp Launches Advanced Prebid Adapter for Enhanced Monetisation of Web & App Inventory

MarkApp, a leading provider in advertising technology solutions, has officially launched its advanced Prebid Adapter, designed specifically to enable web…

2 months ago

AlgoriX & GeoEdge Expand Partnership to Secure the Ad Supply Chain Against Malvertising

GeoEdge, a global leader in malware detection and ad-quality solutions, has announced an expanded collaboration with AlgoriX, an independent global…

2 months ago

Digest: Channel 4 Launches Emissions Measurement Tool; Bluesky Enhances Referral Tracking for Publishers

Today's digest looks at a new emissions measurement tool introduced by Channel 4, Bluesky enhancing referral tracking for publishers, and…

2 months ago

Azerion Launches Hawk DSP in the US

Azerion, the international, publicly listed ad tech full-stack platform and leading curation house, has launched Hawk, a demand-side platform (DSP),…

2 months ago

Collective by Starcom & Leo Burnett e Invibes Advertising, de la mano en el diseño de la estrategia digital de alto impacto del nuevo ë-C3 de Citroën

Un lanzamiento con más de 3 millones de usuarios únicos (UU) alcanzados con una campaña diseñada para maximizar el recuerdo de marca,…

2 months ago

Adnami Releases Data-Driven White Paper: “It’s all about attention”

Adnami, a leader in high impact advertising solutions, has released, “It’s all about attention”, a white paper offering critical insights…

2 months ago