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Digest: X to Drop Twitch from Ad Spend Lawsuit; EU Looks to Ease AI Compliance for Startups

Today’s digest looks at X’s agreement to drop Twitch from its lawsuit targeting advertisers over pulling their ad spend from…

10 months ago

Digest: Court Rejects UK Gov’s Request for Secret Hearing in Apple Data Case; Spotify Unveils New Ad Tools

Today’s digest looks at a court rejection of the UK Government’s petition to keep its Apple backdoor data demand secret,…

10 months ago

Nexxen’s Evelina Bucelyte on CTV Challenges, Context and Campaign Optimisation

In this Q&A, we’re joined by Evelina Bucelyte, Account Director at Nexxen, to discuss the challenges encountered by advertisers as…

10 months ago

Fingerprinting and Beyond: The Future of Alternative IDs in Ad Tech

With fingerprinting making the headlines, what are the genuine alternatives to the cookie that the ad industry should consider? Mark…

10 months ago

MarkApp Launches Advanced Prebid Adapter for Enhanced Monetisation of Web & App Inventory

MarkApp, a leading provider in advertising technology solutions, has officially launched its advanced Prebid Adapter, designed specifically to enable web…

10 months ago

AlgoriX & GeoEdge Expand Partnership to Secure the Ad Supply Chain Against Malvertising

GeoEdge, a global leader in malware detection and ad-quality solutions, has announced an expanded collaboration with AlgoriX, an independent global…

11 months ago

Digest: Channel 4 Launches Emissions Measurement Tool; Bluesky Enhances Referral Tracking for Publishers

Today's digest looks at a new emissions measurement tool introduced by Channel 4, Bluesky enhancing referral tracking for publishers, and…

11 months ago

Azerion Launches Hawk DSP in the US

Azerion, the international, publicly listed ad tech full-stack platform and leading curation house, has launched Hawk, a demand-side platform (DSP),…

11 months ago

Collective by Starcom & Leo Burnett e Invibes Advertising, de la mano en el diseño de la estrategia digital de alto impacto del nuevo ë-C3 de Citroën

Un lanzamiento con más de 3 millones de usuarios únicos (UU) alcanzados con una campaña diseñada para maximizar el recuerdo de marca,…

11 months ago

Adnami Releases Data-Driven White Paper: “It’s all about attention”

Adnami, a leader in high impact advertising solutions, has released, “It’s all about attention”, a white paper offering critical insights…

11 months ago