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Display Archives - Page 180 of 206 - ExchangeWire.com

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Some Thoughts On The Agency And Ad Network Hybrid Model And How It Might Affect The Display Market?

One of the things I took away from the recent Ad Trading Summit was that the ad network is alive…

16 years ago

Mike Nolet Talks About Dynamic Floors And Second Price Auctions; New US Eco-System Map Is Officially A Mess

» Mike Nolet, who appeared at the recent Ad Trading Summit, blogs very sparingly these days. But when he does…

16 years ago

Jon Vick, TDP, Explains Why Niche Ad Networks Will Prosper In The Face Of Increased Automation

The death of the ad network continues to be greatly exaggerated. They still have strong market share in the UK,…

16 years ago

What The European Display Landscape Looks Like In 2010

Terry Kawaja published a visual overview of the convoluted US display eco-system last year. It demonstrated how crowded the middle…

16 years ago

How The “£130 Million” Automated UK Ad Market Is Affecting The Traditional Ad Network Model

Looking at these figures released by Comscore during the week about the UK display market confirms to me that nobody…

16 years ago

Dapper And Friends Aim To Fix European Display Advertising In One Evening

Display advertising is still getting short-changed when it comes to proper allocation of advertising spend. Some say it's the metrics…

16 years ago

MediaMind Looking To Position Itself As Independent Alternative To DFA

Fresh from its recent and relatively successful IPO, MediaMind brought its road show to London this week to give media…

16 years ago

Tom Jenen Explains The Mechanics Of Impression-Level Trading On The Admeld Platform

RTB is quickly becoming part of the display buying landscape in the US, and still dominates a lot of coverage…

16 years ago

Ad Trading Summit 2010 Agenda Announced

The agenda has now been finalised for the Ad Trading Summit 2010 on Thursday, September 23. Please see the details…

16 years ago

One Media Manager Onboards Its 200th Facebook Advertiser; Facebook Looking To Launch Ad Network

» As if you didn’t know already, Facebook display is now a big draw for European media buyers. I’m hearing…

16 years ago