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Display Archives - Page 178 of 206 - ExchangeWire.com

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Criteo Looking To Tap Into SME Market With Its Performance Optimisation Platform

Criteo is arguably the most successful re-targeting companies in Europe. Its CPC focused model has won it a lot of…

16 years ago

Le Francais L’Adore Le Trading Media

The exchange revolution continues apace in France. Matiro put on the first exchange-focused event in France last week. Attended by…

16 years ago

Vivaki Renews Global Partnership With Invite; Turn Arrives In Europe As It Look To Build DSP Business Here

» It was probably the biggest reason why Google scooped Invite Media for 70 million odd dollars last year -…

16 years ago

Rubicon Gives Details On FAN Acquisition And New Funding Round

In a press conference this morning, Rubicon CEO Frank Adante gave details on the worst kept secret in the industry,…

16 years ago

Adify International Spun Out As New Company, As Cox Decides To Concentrate On US Business

There has been mutterings for a while that Cox, the owner of Adify, was looking to close its international operation…

16 years ago

The Rumour Mill Is In Full Drive, As Rubicon And FAN Merger Allegedly Reaches The Boil; Afternoon Meet-Up At Ad Tech New York

» I don't usually engage in conjecture and rumour - well not all the time. But the story of FAN's…

16 years ago

UK Online Industry Now Worth One Hundred Billion Pounds According To New Study; The Quants Are Taking Over The Industry Allegedly

» The UK online industry is now worth £100 billion according to a new study carried out by Boston Consulting…

16 years ago

European Mobile Advertising To Reach One Billion Dollars According To Smaato Whitepaper

Smaato, the German-based mobile display aggregator, released a whitepaper this week suggesting that mobile the advertising market across Europe's big…

16 years ago

Where The FTC Goes The EU Should Sensibly Follow It

Sensible: that's the word I would use to describe the FTC's upcoming recommendations about behavioural tracking. The FTC is not…

16 years ago

Why Metrics In Mobile Need To Be Improved; Publicis Report Positive Number For Third Quarter

» As the European mobile display market gets some traction with media buyers, there is concern in the industry that…

16 years ago