Paul Childs, Chief Operations Officer at Adfonic, gives his thoughts on the last 12 months in mobile advertising and asks…
OpenRTB has arrived. The announcement was supposed to happen today. But an itchy fingered Ed Lee at AdAge couldn’t contain…
From a Publisher point of view when it comes to the exchange space, 2010 feels a bit like the failed…
I first talked about ad exchanges in a pitch in 2008. The DoubleClick ad exchange was either recently launched or…
A little while back ExchangeWire tweeted ‘will the growing demand for real-time inventory result in more publishers opening up greater…
Compared to traditional media, digital is certainly fast moving, overtaking everything other than TV in about fifteen years, which is…
Nowhere to Hide: The Transparent Online Ad Market in 2011 The noise was worse this year than last year. Too…
Ad verification is a pretty hot topic this side of the Atlantic at the minute. It is becoming an essential…
The mobile market is still relatively wild. With an underdeveloped infrastructure advertisers and media buyers have been reluctant to put…
Peter Kafka reported last night that Google has cut off AppNexus from its RTB inventory on Adx. Google has cited…