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Display Archives - Page 173 of 206 - ExchangeWire.com

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AudienceScience Connect Aiming To Bring Efficiency To The Premium Sales Layer

How time consuming is it to send an I/O by fax? And why the hell am I spending a whole…

15 years ago

Full Agenda Announced For The Data Economy On Mar 03

It's only 13 days until The Data Economy kicks off in London. A full agenda is now available. There will…

15 years ago

Louisa Wong Says Aegis Will Take Strong Data Approach To Automated Buying

Louisa Wong has spent most of her career working on the supply-side, but recently crossed the rubicon to take up…

15 years ago

Normal Service Resumed As Specific Media Reiterates Commitment To Its Core Agency Business

It would see that normal service has been resumed. Specific Media remains committed to its core agency business. In an…

15 years ago

As Real-Time Bidding Goes Mainstream In The US, What Trends Are Likely To Emerge In The European RTB Market

RTB has gone mainstream. It's official. Forrester says so. Impression-level trading is due to hit $823 million of US display…

15 years ago

Evolving The Ad Net: BannerConnect Explains How It Is Innovating To Deliver For Both Publishers And Advertisers

I recently got slapped down for giving the "oxygen of publicity" to yet another meaningless acronym. And in fairness it…

15 years ago

Rise Of The DEM: Sacha Berlik Explains How The Mexad Service Layer Is Helping European Agencies

Despite what some industry reports are saying, mexad is NOT a DSP. It's doesn't licence technology to other buy-side vendors.…

15 years ago

Chris Stark Talks About Audience Data And The Lotame DMP Offering In Europe

How important is a DMP in managing and leveraging data for automated display buys? Is it a necessary piece of…

15 years ago

Alex Rahaman Talks About The Recent Investment In StrikeAd, Mobile RTB, And The Mobile Display Market

StrikeAd recently raised some new funding. Will you look to build out your platform, and move into other markets? AR:…

15 years ago

Jason Fairchild Discusses The Launch Of OpenX Enterprise, As It Looks To Close Loop On Optimisation Across Publisher Inventory

OpenX announced today that it is launching a new platform for publishers. OpenX Enterprise is looking to optimise yield across…

15 years ago