Jacob Nizri is President of Ybrant Digital, a global marketing solutions provider. Here Nizri discusses the Ybrant Digital offering, its…
Sam Watts is Associate Director, Data & Analytics at Starcom MediaVest. Here Watts discusses Pathfinder, SMG's in-house attribution modelling tool,…
Marc Barnett, Director of Specialist Sales, APAC Microsoft Advertising, discusses the ninemsn partnership in Australia and Microsoft’s strategy to team…
Marc Barnett, Director of Specialist Sales, APAC Microsoft Advertising, discusses the ninemsn partnership in Australia and Microsoft’s strategy to team…
1. The Market Is In The Acquiring Mood M&A activity was pretty brisk this week. First ValueClick shelled out $300…
There’s been quite a bit of M&A activity from leading ad networks in recent months. The buys suggest ad nets…
Welcome to the fourth edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends…
Marcus Tan, Managing Director APAC, Smaato discusses the mobile offering in APAC, introduction of RTB and the huge monetization potential…
It is noticeable that much of the debate around the European data-driven display space up until now has lacked real…
I wouldn't call this a weekly a round-up - more a finely-tuned aggregated list of ad tech nuggets on a…