AOL, Microsoft and Yahoo: The Perfect Display Ménage A Trois? You have my T2 inventory. No. No. You have mine,…
It's been a while since I pounded the mean streets around Noho and Holborn looking for media cash from the…
Welcome to the seventh edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends…
Sounding smart in this industry is easy. Just pepper your conversation with appropriately placed TLAs - and you too can…
The media plan remains the focal point for our industry. Everyone with inventory to hawk, and looking to secure media…
Private exchanges and marketplaces are seen as a big step towards achieving scale for brand safe inventory in the European…
Later this month, several of us from Microsoft Advertising will be in London attending the Ad Trading Summit (ATS). It’s…
James Simmons, MATCH Media’s Director, talks about how being Australia’s largest privately-owned media agency allows unbiased media buying as part…
James Simmons, MATCH Media’s Director, talks about how being Australia’s largest privately-owned media agency allows unbiased media buying as part…
The media plan is the focal point for our industry. Everyone in the online advertising business looking to secure media…