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Paulo Cunha Discusses The ShiftForward Tech Development Solution, Its Value To Local European Ad Tech Players And Where It Sits In The Eco-System

Paulo Cunha is Co-Founder and Director at Portugese ad tech development provider, ShiftForward. Here Cunha Discusses the ShiftForward tech development…

14 years ago

TraderTalk Episode 10: Doug Conley Discusses The Tribal Fusion Offering In Europe & The Move Into Video

Welcome to Episode 10 of TraderTalk. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Doug Conley, Head of Global…

14 years ago

Bruce Daisley, Director, YouTube & Display, Examines The Overuse Of Re-Targeting In Display Buying And The Reliance On "Cookie Chasing" To Deliver Perceived Performance

Bruce Daisley is Director, YouTube & Display at Google. Here he examines the overuse of re-targeting in display buying and…

14 years ago

Martijn Eindhoven Discusses The Sanoma Ad Trading Strategy, Varying Publisher Approaches In Europe & The Adoption Of RTB On The Sell-Side

Martijn Eindhoven is a marketing technologist at Sanoma Digital. Here he discusses the Sanoma ad trading strategy, varying publisher approaches…

14 years ago

Andrew Moore Discusses The SpotXchange Proposition In Europe, And The Potential Of Private Marketplaces

Andrew Moore is European MD of SpotXchange. Here he discusses the SpotXchange proposition in Europe, RTB in online video, and…

14 years ago