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Display Archives - Page 139 of 206 - ExchangeWire.com

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ADmantX's Damon Francis Talks About Semantic Targeting, How It Can Be Used To Deliver Performance And Its Increased Importance As Cookie-Free Targeting Alternative

Damon Francis is Business Development Director at ADmantX, a semantic targeting solutions provider. Here he discusses the company's solution, how…

14 years ago

IAB 2011 Netherlands Online Ad-Spend Report: Automated Trading On The Rise; Display Delivers 11% YoY Growth

In their second annual report released this week, IAB and Deloitte announce their findings for ad-spend in the Netherlands in…

14 years ago

Re-Thinking The Attribution Model: Isn't It Time Attribution Was Based On Statistical Analysis?

Robin Davies is Country Manager UK at Mediaplex. Here he discusses why we should be re-thinking attribution and why the…

14 years ago

Euro Round-Up: German Thoughts On Web Privacy Rules; Tagman Conversion Loss Calculator; And More Desperate Publisher Paywall Strategies

What German startups really think of web privacy rules “Playing by the EU data security laws is like showing up…

14 years ago

New Orange-Publicis Venture Fund Makes Its First Investment In myThings

Following on the heels of their newly-formed partnership just this month, France Telecom-Orange and Publicis Groupe announced they will partner…

14 years ago

SpotXchange’s Vicki Lyon Gives Her Overview On Last Week’s ATS Sydney Event

Vicki Lyon is Managing Director SpotXchange Asia-Pacific. Here she gives her synopsis on the recent ATS Sydney event. The inaugural…

14 years ago

Unlocking The Potential Of RTB: Why The Customisable Real Time Platform Will Deliver Better Yield For Publishers

Tom Barnett is the Managing Director at Switch Concepts. Here he discusses the importance of the customisable real-time platform when…

14 years ago

Euro Round-Up: YD Launches New Proprietary Real-Time Trading Platform; Hi-Media Buys La Tribune; IAB ePrivacy Guidleines For Pubs; ClickDistrict Gets New COO

YD Launches New Proprietary Real-Time Trading Platform On the heels of the announcement of their new international offices in France…

14 years ago

Erich Wasserman Discusses The MediaMath Open Solution, Getting Access To Quality Supply And MediaMath In Europe

Erich Wasserman is Co-Founder & GM EMEA at MediaMath. Here he discusses the MediaMath proposition in Europe, the new "Open"…

14 years ago